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Net Promoter Score (NPS)

A metric measuring customer loyalty by asking how likely customers are to recommend your product on a 0–10 scale.

NPS segments respondents into Promoters (9–10), Passives (7–8), and Detractors (0–6). NPS = % Promoters minus % Detractors. While criticized for being a lagging indicator, NPS surveys paired with open-text analysis using LLMs can surface specific product and experience issues at scale, transforming qualitative feedback into actionable product roadmap signals.

Deep Dive: Net Promoter Score (NPS)

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