FounderBrief.xyz

Net Revenue Retention (NRR)

The percentage of recurring revenue retained from existing customers after accounting for upgrades, downgrades, and churn.

NRR above 100% means your existing customer base is growing without any new acquisitions — the hallmark of a best-in-class SaaS company. Companies like Snowflake and Datadog have achieved NRR above 130%. It is calculated as (Starting MRR + Expansion - Contraction - Churn) / Starting MRR.

Deep Dive: Net Revenue Retention (NRR)

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