SaaS dominates B2B software because it aligns vendor and customer incentives: the vendor must continually deliver value to retain the subscription. Key SaaS metrics are ARR, NRR, CAC, LTV, and churn. AI is disrupting traditional SaaS economics — AI agents can now complete workflows that previously required SaaS tools, and some SaaS businesses are evolving into AI service providers that sell outcomes rather than software access.